Oliver McCabe is director of Hubble Health independent health food consultancy working alongside Independent Irish Health Foods & True Natural Goodness to promote and increase awareness of the extensive range of brands such as Pukka, Clearspring, Wild Nutrition and Sonnentor to name a few, within the independent health food and independent food retailer sector in Ireland through whole food cookery, marketing, nutrition and events. Previously, Oliver was instrumental in transforming his family’s business, Select Stores in Dalkey. As a result, he’s passionate about the role the independent health food store can play in educating and inspiring customers to make healthy lifestyle choices. In addition, as a whole food chef, food writer and end user, he is keenly aware of the importance of having high quality food products of good provenance widely available through ethical supply chains and is eager to bring this knowledge to bear in his role as Ambassador of Health Stores Ireland.
Since the release of his bestselling book, The Fuel Food Cookbook, in January 2016, Oliver has contributed to many media publications. He has worked with Bairbre Power and Katy McGuinness of the Irish Independent on food topics such as children’s cookery, mental health and food, and food trends.
Along with appearances on Virgin Media’s Weekend AM live shows; Oliver has also shared his foodie advice on Newstalk FM, East Coast FM, 2FM and Sunshine Radio. He was a food columnist for ‘Magpie Magazine’ and ‘Irish Parent Magazine’ and has contributed to Image Magazine, Image.ie and Food & Wine Magazine.
Oliver's love for nutrition started on his travels to Australia and the USA where he worked in various organic, vegetarian cafes and stores picking up ideas along the way especially in Sydney, Cape Cod, Boston, New York and San Francisco.
He returned to Ireland in 2001 where through this experience he became aware of his own food sensitivities and the power of healing foods.
In 2004, Oliver reinvented his parents Select Stores Dalkey established 1959. from traditional family greengrocer to dynamic healthy organic wholefood store with award winning natural juice bar. In 2007 he graduated from The Irish Institute of Nutrition and Health with an ITEC diploma in Nutritional Therapy where he was trained by Ireland’s top nutritional therapist Richard Burton.
Throughout the years Oliver has given healthy eating talks and demos in schools, college plus corporate health & food events. He has written for Easy Health magazine and is involved with the student Spunout organisation.
Oliver speaks about how important healthy eating is in this day and age and makes people aware of what is in food and drink today. His talks stretch from importance of vegetables in one’s diet to coeliacs to skin awareness through cleansing and juicing etc.
In July 2017 - Oliver began as an independent healthfood consultant with Independent Irish Healthfoods to increase growth in sales with strategic marketing and events campaigns to further promote and increase awareness of our entire range of brands throughout the independent Irish health food industry.
In September 2018 - Oliver created HubbleHealth independent consultancy.
In September 2018 - Oliver honoured with Ambassador for Vitality - Ireland's largest health and wellness show at RDS Dublin annually.