Oliver McCabe has joined the IIHF team (Independent Irish Healthfoods Ltd.),
as Sales, Marketing and Events Executive to further promote and increase awareness of our entire range of brands throughout
the independent Irish health food industry. Oliver has previously been instrumental in transforming his family’s business, Select Stores in Dalkey, Co. Dublin, into a thriving independent health food store. As a result, he’s passionate about the role the independent health food store can play in educating and inspiring customers to make healthy lifestyle choices. In addition, as a chef, food writer and end user, he is keenly aware of the importance of having high quality food products of good provenance widely available through ethical supply chains and is eager to bring this knowledge to bear in his new role.
There is a real sense of excitement about the possibilities that this appointment presents with anticipation to the benefits and opportunities it brings for IIHF and customers.

Background:

Oliver’s love for nutrition started on his travels to Australia and the USA where he worked in various organic, vegetarian cafes and stores picking up ideas along the way especially in Sydney, Cape Cod, Boston, New York and San Francisco.

He returned to Ireland in 2001 where through this experience he became aware of his own food sensitivities and the power of healing foods.

In 2004, Oliver reinvented his parents Select Stores Dalkey established 1959. from traditional family greengrocer to dynamic healthy organic wholefood store with award winning natural juice bar. In 2007 he graduated from The Irish Institute of Nutrition and Health where he was trained by Ireland’s top nutritional therapist Richard Burton.

Throughout the years Oliver has given healthy eating talks and demos in schools, college plus corporate health & food events. He has written for Easy Health magazine and is involved with the student Spunout organisation.

Oliver speaks about how important healthy eating is in this day and age and makes people aware of what is in food and drink today. His talks stretch from importance of vegetables in one’s diet to coeliacs to skin awareness through cleansing and juicing etc.

Some Career Highlights…

• Oliver has featured on TV3’s ‘Xpose’ & ‘Ireland AM’ plus RTE’s ‘Capital D’, ‘The Afternoon Show’ and ‘Nationwide’ tv shows.
• In May 2011 Oliver was invited to write for Irish Parent Magazine on issues that tackle parents day to day with their children on the subject of health and nutrition.
• Olivers chosen charities are Irish Cancer Society, Barnardos, Crumlin Children’s Hospital and Temple Street Children’s Hospital.
• Co Director/Founder of the 1st Dalkey Book Festival in 2010 and the Dalkey Business Group
• In 2012 Oliver began writing nutritional recipes and advice with the Irish Independent newspaper and Mistletoe Magazine.
• In June 2013 Oliver organised ‘Health on the Hill’ event with leading global nutritionists Dr. Marilyn Glenville, Bernadette Bohan and Patrick Holford.
• In January 2014 Oliver’s Super Cleanse Smoothies went on sale at The Restaurant at Brown Thomas Dublin breakfast and lunch menus.
• In August 2014 Oliver began contributing nutrition foodie tips, advice & recipes to Irish Country Living part of Irish Farmers Journal.
• In 2015 Oliver began contributing to Image Magazine & Image.ie along with Chef appearances on TV3 Saturday & Sunday AM live shows.
• In January 2016 Oliver’s Cookbook ‘The FuelFood Cookbook’ will be released nationwide.
• In September 2016 Oliver was food columnist for ‘Magpie Magazine’ & ‘guest panelist’ on Newstalk FM.
• In October 2016 Oliver worked with Viridian UK ethical nutrition with the launch of the ‘7 day Sugar Detox’ free app & eating plan on Dec26th with vegan sugar free easy effective recipes from The FuelFood Cookbook which is distributed by Viridian in the UK market with in store cookery demos and nutrition info evenings on various nutritional aspects in everyday life throughout independent health stores in UK and Ireland. Oliver also became the media ambassador of Irish Independent Health Food Stores.

In July 2017 – Oliver McCabe joined the IIHF team as Sales, Marketing and Events Executive to further promote and increase awareness of our entire range of brands throughout the independent Irish health food industry.

• Oliver’s motto is ‘Every healthy customer has a wealthy soul’.